Y FM / Stone Lagger Beer to promote Pool Sports

The game of pool (snooker) is suddenly generating a lot of interest among the youth in Ghana . The game is currently enjoying a high patronage among the youth today especially in the pubs, restaurants, and spots.

It is in this vein that Y-FM, an Accra based radio station has worked hard to partner Stone Lagger Beer to promote this lesser known sport.

The first ever pool tournament is a Y-FM initiative involving 9 pubs in Accra and Tema.

The Y FM-Stone Pool Tournament kicks off on the 8th of August at 8-Ball Pub in Tema.

Speaking at the launch of the Pool Tournament event at a colourful ceremony at the Cool World Electronics Limited, Mr Nana Kwame Osei Sarpong, Programmes Manager of Y-FM said “the objective of this tournament is in line with Y FM’s desire and commitment to encourage sports among the youth.”

He stated that sports, undoubtedly is a number one unifier in the world over today and pool certainly plays a major role as an interesting sporting activity.

“Y-FM therefore wants to take the game to a higher level by mobilizing all interested stakeholders that include players, organizers and spectators who just watch the game for the fun of it,” Nana Kwame Osei Sarpong told journalists at the official media launch of the Pool Tournament.

On his part, the General Manager of Y-FM Mr. George Kofi Laing indicated that “the rationale behind the tournament is to inculcate in the youth, the qualities and virtues that come with participating in sports, including discipline, determination and team spirit.”

There are 9 clubs made up of both men and women participating in this competition.

The clubs will play each other in interesting knock-out stages which will be culminated with a grand finale on the 22nd of August, 2009.

This first tournament is sponsored by Stone Strong Lagger, a product of ABL, and CoolWorld who have kindly donated a range of their Haier Thermocool products as prizes for the winners.

Some of these products include a 42 inches Plasma Screen, home theatre centre, a Laptop Computer, a Pool Table and many consolation prizes including mobile phones, cinema tickets and Stone Lagger which will be given out on-air on Y-FM 107.7

Y-FM 107.7 is the only youth-dedicated radio broadcasting channel in Accra and barely after a year’s operations, it has come to change the radio listening habits among the youth in Accra and its environs.

Today, many young people have made radio a part of their daily lives because of the interesting programming carefully designed for and targeted exclusively at them.

Y-FM – Radio for the young and the young at heart is proud to be associated with this initiative as it complements the station’s commitment to encourage and help young people have fun and lead meaningful lives.

Thus through fun and cheer, young people should also develop talents and skills while also generating some wealth for themselves.