Malta Guinness Launches New Pan African Campaign

Chris Twum

Guinness Ghana Breweries Limited (GGBL), Ghana’s most celebrated business, has launched the new Malta Guinness campaign, at a well-attended ceremony in Accra, last weekend.

The campaign takes goodness, energy and vitality to the next level, and features Rawling Nii Armah Adams, aka Bobo, of the 2PUFF dance group of Ghana, winners of the Pan African Malta Guinness Street Dance 2008 competition.

The Marketing Director of GGBL, Ama Okyere, described the new Malta Guinness campaign as truly international, showcasing the very best of African talent.

Speaking at the media launch, the New Managing Director of GGBL, Mr. Ekwunife Okoli, said, "The new Malta Guinness Campaign is yet another groundbreaking piece of communication, creatively developed and produced to celebrate Ghana, and showcase our great talents."

He added that the new campaign brings to life the energy and vitality of Malta Guinness in a resonating and compelling execution.

The national finals of the Malta Guinness Street Dance Africa 2009, is taking place today, Friday, 14th August 2009, at the National Theatre, where Ghana’s representation for the Malta Guinness Street Dance International finals in September 2009 would be selected.