Dark chocolate introduce new product
Posted by on September 9, 2010 at 10:53 am in Business, Other Business StoriesFarmer-owned chocolate company Divine Chocolate is delighted to announce another brand new addition to its 100g bar range. The latest flavour combination from the tasters at Divine is dark chocolate with citrusy orange and warming ginger. The Dark Chocolate with Ginger & Orange bar is made with Divine’s acclaimed 70% chocolate, using the very finest Ghanaian cocoa beans grown by members of the Kuapa Kokoo co-operative which owns almost half the company. The Dark Chocolate with Ginger & Orange delivers an intense taste of rich and smooth dark chocolate which is bursting with pieces of zesty orange contrasting perfectly with spicy notes of ginger oil. As with the full Divine range, the flavours of orange and ginger are entirely natural. Divine’s Dark Chocolate with Orange & Ginger is available exclusively at Sainsbury’s supermarkets nationwide (and Sainsbury’s online) from the end of July, RRP £1.69.
Charlotte Borger of Divine Chocolate says: ”We love creating new flavour combinations with Divine Chocolate – and we think this new bar is exceptional! We’ve been listening to our customers who have been asking for dark chocolate with orange and dark chocolate with ginger – so we have combined the two! We’ve given a different twist to the citrus-spice flavour mix and we think it will be a big hit with chocolate lovers”.
Divine’s Dark Chocolate with Ginger & Orange is the twelfth flavour to make up the 100g bar range and joins the recently launched 85% Dark Chocolate, a luxurious deep dark chocolate for the chocolate disciple. The smallholder farmers in Ghana who grow the cocoa for Divine take great care in growing, harvesting, fermenting and drying the beans in order to bring out the purest cocoa flavour. The cocoa pods are grown in the shade of the tropical rainforest and only the best beans are used in Divine. As with all Divine products, the Divine’s new Dark Chocolate with Ginger & Orange is free from artificial flavourings, colourings and preservatives. It is suitable for vegetarians, and carries the Fairtrade and Kosher marks. In celebration of Divine’s Ghanaian ownership, it is packaged with distinctive traditional West African motifs called Adinkra symbols, each of which carry their own meaning.
Choosing a Divine product is a delicious way of playing your part in a more equitable trading partnership. Divine is the only Fairtrade chocolate company which is 45% owned by the farmers in Ghana – 45,000 members in total. While Fairtrade ensures farmers receive a better deal for their cocoa and additional income to invest in their community, company ownership gives farmers a share of Divine’s profits and a stronger voice in the cocoa industry.



