NSC to Assume a Paradigm Shift

Kofi Owusu Aduonum

The National Sports Council (NSC) is to evolve strategies towards effective sports development and promotion with a concerted emphasis on the disabled and the lesser known sporting events.

The Council, to this end, is to initiative a programme of re-branding of its activities and facilities, and to re-orient the staff to play a leading role towards helping the country achieve positive results in its sports development, with the massive support of the corporate world.

The acting Chief Executive Officer of the Council, Mr. Worlanyo Agra who said this at a media briefing in Accra on Tuesday, said the re-branding exercise, which has the blessing of the NSC Board, would ensure that the Council was better placed to meet its mandate of sports development and to market its strengths and achievements.

Mr. Agra stressed the need for a collective response by all, especially the Board and staff to team up with corporate bodies to ensure that the Council’s services are well marketed and developed to the benefit of the general public.

He said the exercise is also to encourage the staff to re-orient themselves to their work schedules and to have a change of attitude to ensure that they play their expected roles that would achieve positive results.

The Chief Executive Officer said the exercise is also to draw the public’s attention to the Council’s numerous facilities and to draw plans as to how they can be judiciously used to raise funds to support the Associations to undertake their sporting activities, both locally and for international feats.

Mr. Agra noted that with a judicious use of the facilities, the Council can derive enough resources to undertake proper training and re-training of its technical staff and coaches to upgrade their knowledge and skills as well as support the various sports disciplines to develop.