Ken Ashigbey: I took Graphic job ‘hesitantly’

The incoming Managing Director of the Graphic Communications Group, Ken Ashigbey, has confided in Citifmonline. com that he almost did not want to take up his new position, but upon a second thought he felt it was another opportunity to serve the nation.

Speaking to Citifmonline. com, the outgoing chief operating officer of a private television station, Multi TV, said his critics will be wrong if they described him as a hobnobbing personality in the Ghanaian media after having served in three different media outfits within the last decade.

“I have done radio, I have done TV, I have done online, and now I’m going to do print,” Mr. Ashigbey told Citifmonline. com. “I really don’t know, but most of the time you’ll find out that I would have stayed in a particular media house for about two years, and I don’t know whether moving like that is called hopping, but I think what drives me basically is the challenge. ”

“When I see there is a challenge somewhere and the opportunity comes and being able to contribute my quota to our country Ghana I think that is what drives me.

“For me the biggest drive for this Graphic opportunity, which is something I took very hesitantly because I thought Multi TV was a massive way of Ghana making a statement is definitely an opportunity of being able to contribute to my country Ghana,” he revealed.

Mr. Ashigbey has worked for Joy FM, a private radio station, in the ‘90s before moving to Optimum Media Prime (OMP) and later returned to the Multimedia Group stable as COO of Multi TV before this new job, which takes effect in November this year.

Mr. Ashigbey also stressed the need for media owners to take the online industry very seriously since that is the way to go now.

“If you look at where the world is going, the people who are consuming media content do not want to be spoken to, they do not want the communication in one direction, they want to do the normal thing as the way me and you are talking.

“Traditional media has not been able to support that. Currently, you find out that the young men and women are looking for immediacy, they want to hear the breaking news… for any business you need to look at where your consumers are going and match them. .. Any business that does not follow that route is definitely setting itself for failure,” he said.

Mr. Ashigbey served notice that online will be a complementary tool for the Daily Graphic in particular to serve people outside Ghana. He said he does not see online as a threat to the newspaper business although circulation figures worldwide are dwindling.